Over the years, even as Electronic Arts raked in the cash from Madden football and the rest of its sports empire, the company seemed to lose its way as a creative enterprise. E.A.’s archrival, Activision, was the one playing catch-up, churning out somewhat thin, schlocky diversions. Way back in the misty, distant infancy of mass electronic gaming otherwise known as the 1980s the Electronic Arts brand stood for the highest levels of quality and innovation in interactive entertainment. And second, Activision and Call of Duty don’t have much to worry about. Playing Medal of Honor, the new military combat game from Electronic Arts, I couldn’t stop thinking two things.
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